Objective 11: To establish and to maintain an international reputation for a range of first-class visitor experiences at attractions that offer good facilities, and diversified, integrated interpretation that is accessible, relevant and challenging to a wide range of audiences.
Policy 11a: Investment in visitor facilities and interpretation should enhance understanding and engagement with the OUV and should aim to provide high-quality products that maximise the enjoyment, understanding and appreciation of the World Heritage Site.
Policy 11b: Those considering investment should consider whether cooperation with others, to mutual benefit, would be more cost-effective and would secure wider benefit for the World Heritage Site than direct competition.
- Action: Evaluate, coordinate, and trial joint ticketing promotions. Year 3-5
Policy 11c: All World Heritage Site museums should meet national accreditation standards and aspire to exceed them.
Policy 11d: Interpretation of the World Heritage Site must be based on authoritative and up-to date information; it should explain the meaning and significance of each place, be thought-provoking, and engender greater enjoyment of and care for the heritage by the visitor.
- Action: Identify and disseminate the strands of new research that should underpin any revised interpretation scheme. Year 1-5
Policy 11e: Any proposal for physical reconstruction must follow Historic England guidelines and take into account the UNESCO decisions and policy on this issue.
Policy 11f: The use of virtual reconstruction should be promoted where appropriate.
- Action: Assess and collate existing resources of virtual reconstruction. Year 2
- Action: Explore further opportunities for virtual reconstruction and share best practice across the FRE. Year 3