Objective 14: To maintain and enhance the attractiveness of the World Heritage Site as a destination for domestic and overseas visitors.
Policy 14a: Seasonal and coordinated marketing and communication should be used to facilitate visits and to increase the value of tourism in and around the World Heritage Site, while enhancing understanding of the OUV, of the steps taken for its care, and of World Heritage status.
- Action: Establish a sustainable framework for the marketing of the World Heritage Site. Year 1 (Completed)
- Action: Explore with partners a cross-FRE marketing project exploring the messages of World Heritage Site status and of UNESCO values. Year 4
- Action: Include conservation themes and advice within marketing messages, using positive imagery. Year 1 (Completed)