The Marketing and Transport Delivery Group of the Hadrian’s Wall World Heritage Site
The key objective 14 is: To maintain and enhance the attractiveness of the World Heritage Site as a destination for domestic and overseas visitors.
Policy 14a: Seasonal and coordinated marketing and communication should be used to facilitate visits and to increase the value of tourism in and around the World Heritage Site, while enhancing understanding of the OUV, of the steps taken for its care, and of World Heritage status.
- Action: Establish a sustainable framework for the marketing of the World Heritage Site. Year 1 (Completed)
- Action: Explore with partners a cross-FRE marketing project exploring the messages of World Heritage Site status and of UNESCO values. (Year 4)
- Action: Include conservation themes and advice within marketing messages, using positive imagery. Year 1 (Completed)
Membership of the Group is regularly reviewed to ensure we have an effective mix of representation around the table.
Allerdale Borough Council
Northumberland County Council
Sue Clarke (Chair)
Hadrian’s Wall Gallery
Go North East
Tullie House Museum and Gallery
Tyne and Wear Archives and Museums
Tyne Valley Community Rail Partnership
Newcastle University WallCAP
Carlisle City Council
Duncan Wise (Vice Chair)