Hadrian’s Wall Country
‘Hadrian’s Wall Country’ is the brand used to promote the Hadrian’s Wall World Heritage Site as a tourist destination. The Hadrian’s Wall Country brand was researched and developed by the Hadrian’s Wall Tourism Partnership and launched in 2002. The Hadrian’s Wall Trust reviewed and adapted the brand logo in 2007, developing a suite of sub-brands for the bus, railway line, walking, cycling, local produce and guidance on their use.
The Hadrian’s Wall Country brand recognises the wider landscape and cultural context of Hadrian’s Wall. Hadrian’s Wall Country is defined as an area ten miles north and south of the line of Hadrian’s Wall itself and ten miles inland from the Cumbrian coast. Uniquely for a heritage Site, travelling and movement are key parts of the Hadrian’s Wall experience.
The vision for Hadrian’s Wall Country (HWC) is a wide network of inter-connected and distinctive interpretation and activity offers. These will help to position HWC as a multi-faceted destination in which the outstanding natural and cultural landscape contributes significantly to the visitor experience and understanding of the Hadrian’s Wall World Heritage Site (WHS). This in turn will help to establish a desire in visitors and local people to visit multiple locations and to make repeat visits.
Hadrian's Wall Marketing Group
Carlisle County Council
Northumberland National Park
Tyne and Wear Archives & Museums